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利用网络营销来开拓国际市场,是广大外向型企业提高竞争力的有效途径。本文通过在教学实践中摸索、提炼出以“三驾马车”的模式构建《网上外贸》课程实训体系的思路与方法,希望能对高校相关课程的实训研究与改革起到一定的参考作用。
The use of Internet marketing to open up the international market is an effective way for the majority of export-oriented enterprises to enhance their competitiveness. This essay explores the ideas and methods of constructing “online foreign trade” curriculum training system based on the model of “Troika ” in the teaching practice, hoping to play a certain role in the practical training research and reform of related courses in colleges and universities Reference effect.