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在2012年12月14日,首届中国报业新闻社会活动论坛上,“羊城新八景”获评“中国报业新闻社会活动十佳精品案例”。“羊城新八景”评选活动,以其独特的创意、成功的运作、在海内外产生巨大的影响,这是一场城市的狂欢、文化的盛宴,给广州这座城市留下深深的记忆。生动解读这起由媒体发动的城市文化事件,深入分析其中的策划创意、以及运作路径,全面总结“羊城新八景”这一经典案例,对探讨全媒体条件下报业集团转型升级的路径有一定帮助。
On December 14, 2012, at the first China Press News Forum on Social Activities, “Yangcheng New Eight Kingdoms” was awarded the title of “China Top Ten Newspaper Social Activities Best Quality Cases”. “Yangcheng new Eight Kingdoms ” selection activity, with its unique creativity, successful operation, has a huge impact both at home and abroad, this is a city carnival, cultural feast, leaving the city of Guangzhou deep memory. A vivid interpretation of this media-initiated urban cultural events, in-depth analysis of the planning ideas and operational path, a comprehensive summary of the “Yangcheng New Eight Kingdoms” This classic case, to explore the media under the conditions of restructuring and reform newspaper path Have some help.