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首单人营销法会给我们如下启示:首单人营销法的突出特点是把市场开发职能与市场维护职能分开。我们不妨把市场开发者称为首单人,把市场维护者称为续单人。对首单人和续单人区别对待,有极大的应用价值。按照首单人营销法,可以把市场开发作为一项专门职业独立出来,由优秀的首单人独立承担市场开发任务,然后把市场交给续单人管理。这为那些优秀的营销人提供了一个充分的施展空间。对企业来说,首单人永远享受首单业务提成,一方面可以避免他们跳槽,另一方面也可以避免他们跳槽后挖走客户。
The first single-person marketing law will give us the following enlightenment: The outstanding feature of the first single-person marketing law is to separate the market development function from the market maintenance function. We may wish to call the market developer the first single, the market maintainer as a single successor. The first single and continued single difference treatment, a great application value. According to the first single-person marketing law, market development can be independent as a specialized job, and the outstanding first single person can undertake the task of market development independently, and then hand over the market to the single-issue individual. This provides excellent marketing for those who have ample room for development. For the business, the first single will always enjoy the first commission, which prevents them from switching jobs and prevents them from hiring customers after they quit.