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企业报由于读者的群体大多为企业员工,受众能力有限;采集信息量局限于企业内部或与之相关的社区新闻,信息量与影响力匮乏。如何发挥企业报的功能,使之贴近员工,服务企业,笔者谈几点体会。
Enterprise newspaper readers mostly because of the group of employees, the audience capacity is limited; the amount of information collected within the enterprise or associated with the community news, lack of information and influence. How to give full play to the function of enterprise newspaper so that it is close to employees and service enterprises?