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我们必须牢牢记住:不新鲜就不好玩,缺乏神秘感就缺乏期待感。在互联网时代,特别是移动互联网的地毯式覆盖下,广告这一伴随现代商业起源而兴起的传播模式,无论是形式和内涵在现阶段都已经发生了重大而深刻的变化,而且这一变化还在持续演变之中。事实上,广告从诞生至今可以大致分为三个阶段。第一个阶段,广告即信息。在这一阶段,无论是广告的载体以及广告本身都是很稀缺的,因此广告和其他的内容并没有本质的区别,受众均将其视为重要的信息。
We must keep in mind: not fresh is not fun, lack of mystery lack of expectation. In the era of the Internet, especially the carpet cover of the mobile Internet, advertising, the mode of communication that has arisen with the origins of modern commerce, has undergone major and profound changes at the present stage both in form and in content. In the continuous evolution. In fact, advertising from the birth date can be roughly divided into three stages. The first stage, advertising is information. At this stage, both the carrier of advertisement and the advertisement itself are very scarce. Therefore, there is no essential difference between the advertisement and other content, and the audience regard it as the important information.