网络营销——企业跨国经营的新契机

• 作 者: 李莉 王雷
• 出 处: 国际市场
• 发表日期: 2004年期
• 关键词: 企业跨国经营 经济活动 金融机构 经济生活 国际市场营销 营销战 阿里斯 营销企业 产品服务 黑客攻击

网络经济的崛起 网络经济是信息网络化时代产生的一种崭新的经济现象、表现为经济生活中的生产、交换、分配、消费等经济活动,以及生产者、消费者、金融机构和政府职能部门等经济主体行为,都同信息网络密切相关,不仅要从网络上获得大量经济信息,依靠网络进行预测和决策,并且许多交易为直接在信息网络上进行。

The rise of network economy Network economy is a brand-new economic phenomenon that emerges in the era of information network. It manifests as economic activities such as production, exchange, distribution and consumption in economic life, as well as economic activities such as producers, consumers, financial institutions and government departments And other economic subjects are all closely related to the information network. They not only need to obtain a large amount of economic information from the Internet, rely on the network for forecasting and decision-making, and many transactions are conducted directly on the information network.