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面对世纪之交，中国新闻媒体既肩负着崇高的历史使命，又面临着激烈的新闻竞争、挑战与机遇。毋庸讳言，当前广播在与报纸、电视的竞争中，日感生存的危机与发展的艰难。固此，广播如何调整思路，提高竞争力，拓展自己的生存与发展空间，不仅需要我们广播工作者研究探讨，更需
Faced with the turn of the century, the Chinese news media are both shouldering their lofty historical mission and are facing fierce news competitions, challenges and opportunities. Needless to say, the current radio in the competition with newspapers and television, daily life crisis and the development of the hardships. In this way, how to adjust the way of broadcasting and enhance its competitiveness so as to expand its own space for survival and development not only requires our broadcasters to study and discuss more