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继去年之后,北京大学视听传播研究中心和南方电视学刊再度联合推出2012年度中国电视满意度博雅榜,并于2月26日在中国广播电视协会主办的中国电视新节目形态及科学评估论坛上发布。博雅榜基于新技术、源于新媒体,本身就是评估手段的创新;发布方的目的,是为了褒扬电视人文精神,彰显媒体社会责任,激发电视人的创新动力,促进电视业的健康发展。在本次论坛和发布会上,业界的出色管理者和学界的知名专家作了主题演讲及学术对话。他们真知灼见,彼此碰撞出的精彩观点,为节目评估体系的完善、管理和节目的创新提供了宝贵镜鉴。我们将其主要内容进行摘编,连同研究团队对2012年度博雅榜的全解读一起,与读者分享。
Following last year, Peking University Audio-visual Communication Research Center and Southern TV Journal once again jointly launched the 2012 China TV Satisfaction Boya list and on February 26 at the Chinese television and television program organized by the China Radio and Television New Program Form and Science Assessment Forum release. Boya list based on new technologies, from the new media, itself is the assessment of innovation; publisher’s purpose is to praise the humanistic spirit of television, highlighting the social responsibility of the media, inspire television innovation power and promote the healthy development of the television industry. In this forum and conference, the industry’s outstanding managers and academic experts made a keynote speech and academic dialogue. Their insightful insights and the wonderful ideas that collide with each other have provided valuable insights into the improvement of the program evaluation system, management and program innovation. We will be the main content of the excerpt, together with the research team for the 2012 Boya list full interpretation, to share with readers.