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随着社会经济的不断发展,人们在生活中的精神需求以及物质需求不断提升,由此推动各行各业的发展,不同行业间的竞争也逐渐加剧,广告作为一种提升自身竞争力的有效手段被广泛应用于各产品的推销中。优秀广告设计离不开色彩的支持,色彩是广告中极具视觉语言的属性,通过色彩能够有效提高广告影响性,吸引更多客户,增加产品竞争力。本文就广告设计教改中色彩传播艺术表达进行分析。
With the continuous development of the society and economy, people’s spiritual needs and material needs in life are constantly improving, thus promoting the development of all walks of life and increasing competition among different industries. Advertising as an effective means to enhance its own competitiveness Is widely used in the marketing of various products. Excellent advertising design is inseparable from the color support, color is a very visual language of advertising attributes, through the color can effectively improve the advertising impact, attract more customers and increase product competitiveness. This article analyzes the art of color communication in the reform of advertising design.