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商业社会中,品牌的每一次营销都要投入大笔资金,但伟大的营销肯定不是单凭巨资砸出来的。那些至今还能在我们脑海中留下深刻印象的案例,大多有一个共同的特点:其终极目标无一不是指向了消费者,想方设法让人们心甘情愿地为产品掏钱。那么,什么样的营销才称得上伟大呢?近几年,以社交互动为主的新媒体兴起,营销能手们有了新的舞台。从成千上万的经典案例中,越来越多的人发现,以人文关怀精神传播品牌内涵的营销正是他们要找的。因为这些案例都戳到了人们内心深处最最柔软的地方。可以说,伟大的营销善于攻心。利用社会化新媒体注重人际传播的特性,
In a business-oriented society, each brand of brand must invest a large sum of money, but great marketing is certainly not smashed out by huge sums alone. Most of the cases that still impress us today have one thing in common: their ultimate goal is to point to consumers and find ways to get people willing to pay for their products. So, what kind of marketing is called great? In recent years, the rise of new media based social interaction, marketing experts have a new stage. From the thousands of classic cases, more and more people find that the marketing of the brand connotation in the spirit of humane care is precisely what they are looking for. Because these cases are poached in the most human heart of the most soft place. It can be said that great marketing is good at killing people. The use of social new media attention to the characteristics of interpersonal communication,