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文章就国内企业动态定价与电子商务环境相结合的有关适用性进行了研究,随后针对电子商务对国内企业动态定价策略的影响进行了分析,最后,提出国内企业动态定价在电子商务环境下一阶段的过程中需要解决的症结,希望国内企业实施动态定价借力于电子商务环境取得更多优势。
This paper studies the applicability of the dynamic pricing of domestic enterprises and the environment of e-commerce, then analyzes the impact of e-commerce on the dynamic pricing strategy of domestic enterprises, and finally puts forward that the dynamic pricing of domestic enterprises in the first stage of e-commerce environment The crux of the problem to be solved, I hope domestic enterprises to implement dynamic pricing leveraging on the e-commerce environment to achieve more advantages.