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在这个中国家电业的灰暗时期,“8.15电商大战”像是预埋好的炸药桶,崩出了电商们的形形色色。一时间,消费者谩骂、供货商侧目、渠道商艳羡,而似乎还意犹未尽的电商们却潇洒来去,挥金如土。然而无论如何,电商正以无可阻挡的势头崛起于业界。家电企业为之调整渠道策略,渠道商为之改变战略部署,疯狂的电商,还会给这个行业带来怎样的冲击?
In the gloomy period of China’s home appliance industry, the “8.15 E-commerce War” was like a well-built explosive barrels that collapsed all kinds of electricity suppliers. For a time, consumers abusive, supplier side, channel envy, and it seems that still unidentified e-commerce who actually carefree, big spenders. In any case, however, the electricity supplier is rising irresistible momentum in the industry. Appliance companies to adjust the channel strategy, channel operators to change its strategic deployment, crazy electricity supplier, but also to the industry what kind of impact?