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网络媒体广告作为一种新兴的综合艺术形式具有交互性特点,它拥有更加丰富的传达手段,更加广泛的应用范围。其表现手段、应用范围也几乎囊括了当前时代下的影视艺术和平面艺术,使得互动广告创作者有了更加深层的挖掘空间和灵感来源。一位优秀的设计师不应该是只能够做出几件漂亮的作品,更应该具备设计领域相关的文化与技术的深厚底蕴。只有深入地了解网络媒体广告的利弊等多方面的问题的人,才能算得上是真正成功的网络媒体广告设计师。
Internet media advertising as an emerging integrated art form with interactive features, it has a more extensive means of communication, a wider range of applications. Its performance means and application range also cover almost the film and television art and graphic arts in the current era, enabling interactive advertising creators to have deeper digging space and inspiration sources. A good designer should not be able to make only a few beautiful works, but should have the depth of culture and technology related to the design field. Only in-depth understanding of the advantages and disadvantages of online media advertising and many other issues, can be regarded as a real success of online media advertising designers.