“马斌读报”受欢迎缘于“三适应”

• 作 者: 杨安红
• 机 构: 江苏省徐州师范大学文学院,
• 出 处: 新闻与写作
• 发表日期: 2008年10期
• 关键词: 口语化形式 电视 样式 介质 广播 播报

CCTV2每天早晨的“马斌读报”是以电视为介质,以广播常用的口语化形式为主持样式的一种全新的电视播报方式。它既有“读”又有“说”。“读”的是书面语程度较高的报纸内容,但是播报方式和“宣读式”有明显的区别;

CCTV2 Every morning, “Ma Bin Reading Newspaper” is a brand new television broadcast mode featuring the style of television as medium and the common colloquial form of broadcasting. It has both “read” and “say”. “Reading ” is a newspaper with a high degree of written language content, but there is a clear distinction between the broadcast mode and “reading style ”;