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地域性文化不仅有着历史的承传性,而且具有很强的可传播性。文化传播,越是地方的戟是民族东西可传播性越强,也更容易向外扩散。作为一种文化形态,广播电视节目只有当它烙上了某种地域文化的形式或内涵的印记时,才有走出本土走向世界的可能,其传播往往不受行政区划甚至国界的制约。从这个意义上看,地域文化是城市广播电视台生存价值的根本。基于这个理念,扬州广播电视台在自办节目的策划、创作上始终把凸显地域文化,创建独家品牌作为努力方向。
Regional culture not only has the historical inheritance, but also has a strong transmissibility. Cultural transmission, the more the halberd of the nation is, the stronger the transmissibility of ethnic things is and the easier it is to spread outwards. As a cultural form, radio and television programs only have the possibility of going out of the native land to the world when they are branded with the form or connotation of a certain regional culture, and their dissemination is often not restricted by administrative divisions or even national boundaries. In this sense, the regional culture is the fundamental value of the survival of urban radio and television stations. Based on this concept, Yangzhou Radio and Television Station in its own program of planning, creation has always been to highlight the regional culture, create an exclusive brand as a direction.