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电视向人们展示的是形象、直观、生动、真实和色彩,具有信息传播最优化效率;体育向人们展示着技巧、力量、速度、耐力和胆识,给人以震撼力和感染力。然而两种不同的文化形态,经过近百年磕磕碰碰的发展,电视机构与体育组织终于紧紧地拥抱在一起。尽管两者之间矛盾重重,但两种文化利益的驱使使得他们贴得更近,结得更亲。电视与体育的结合增进了人类的和平与友谊,推动了社会的进步与和谐,促进了科学知识的更新与发展。
TV shows people the image of the visual, vivid, real and color, with the most efficient dissemination of information efficiency; sports to show people the skills, strength, speed, endurance and courage, giving a shocking and contagious. However, two different cultural forms, after nearly a hundred years of bumpy development, television agencies and sports organizations finally tightly hugged together. Despite the contradictions between the two, the two cultural interests have driven them closer and closer. The combination of television and sports has promoted human peace and friendship, promoted social progress and harmony, and promoted the updating and development of scientific knowledge.