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格力电器从1991年到2001年,虽然注重产品质量,但是没有核心技术。作为中国家电行业唯一一家只做空调的专业化企业,我们感到一定要领先这个行业的技术,站在领导地位才可能生存。于是当时设下两个规矩:第一,不要售后服务的产品才是最好的产品,承诺的背后是技术和质量的保证,是不断的创新、发明专利;第二,技术、产品研发的最高目标是以消费者的需求为目标。当你以消费者为中心的时候,你的市场会越来越大。有人说董明珠你是营销高手,我说错,我不是营销高手,而是诚信共赢的企业文化,支撑营销的是产品质量、产品技术与经营理念,而不
Gree from 1991 to 2001, although focus on product quality, but there is no core technology. As the only specialized appliance-only company in China’s home appliance industry, we feel it is essential to stay ahead of the industry’s technology and to be in a leading position to survive. So at that time set two rules: First, do not after-sales service is the best product products, commitment behind the guarantee of technology and quality is the constant innovation and invention patents; second, technology, product research and development of the highest The goal is to target the needs of consumers. When you are consumer-focused, your market will grow bigger and bigger. Some people say that you are a marketing master Dong Mingzhu, I am wrong, I am not a marketing expert, but a win-win integrity of the corporate culture, support marketing is the product quality, product technology and business philosophy, not