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如今,要在体育运动与商业营销之间寻求平衡极难,但有一项重大赛事却可以搞定。且听蒂姆·德莱尔如是道来……今年是奇数年,整个夏天几乎就没什么让人为之欣喜或因其郁闷的大型赛事。在足球赛季间的短暂空当里,不会填补更多的足球比赛。球星们或忙于到迪拜的7星级酒店享受日光浴,或和律师一起讨论申请“超级禁令”对付媒体,或将家庭影院升级成3D版。从6月20日开始的两周内,他们最该做的事就是看网球比赛。今年温布尔登将举办第125届网球锦标赛。这项赛事始于1877年(第一届板球对抗赛也在同年举行),只在两次世界大战期间停办过。那些足球、乃至其他项目的运动员应
Nowadays, it is extremely difficult to find a balance between sports and commercial marketing, but one major event can be tackled. And listen to Tim Dreyer as the saying goes ...... This year is an odd number of years, almost nothing to make people happy or depressed because of its big events. In the short term during the football season, will not fill more football matches. Players are sunbathing at 7-star hotels in Dubai or discussing applications with lawyers to “super-ban” against the media or upgrading home theater to 3D. The best thing they should do in the two weeks starting June 20 is watch tennis. This year Wimbledon will host the 125th Tennis Championships. The event started in 1877 (the first cricket match was held in the same year) and was stopped only during the two world wars. Those football, and even other athletes should be