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诚信是一种美德。诚信在商务活动中表现为商誉。商誉的创建和维护是需要成本的。诚信的缺失会使商誉受损,商誉受损会使经营者付出沉重的代价。1清朝末年,某小镇上有一家酿酒作坊,自酿自卖,由于酒香味醇,提满量足,且又价格公道,因而声誉卓著,生意十分红火。作为家庭作坊,该酒坊有一套严格的家规,如精选原料、严格控制工艺等,其中最重要的是不够醇正的酒不能卖。偶尔生产出了不够醇正的酒,稍好一点的可以分送亲邻朋友,并在分送时加以说明;再差的送人也不行,只能倒掉。
Integrity is a virtue. Integrity is expressed as goodwill in business activities. The creation and maintenance of goodwill is costly. Lack of good faith will damage goodwill, and the loss of goodwill will cause operators to pay a heavy price. 1 At the end of the Qing Dynasty, there was a brewing workshop in a small town. It was brewed and sold. Because of its mellow taste and alcohol content, it was well-priced and full-priced, and it earned a reputation and business. As a family workshop, the wine shop has a strict set of rules, such as the selection of raw materials, strict control of the process, etc. The most important of which is that the alcohol is not enough alcohol to sell. Occasionally produced alcohol is not enough alcohol, slightly better can be distributed to friends and relatives, and to explain at the time of delivery; no matter how poor delivery can not only be drained.