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IT 连锁卖场正随着电脑与网络的普及,迅速发展。虽然国际零售巨头也欲染指这一市场,但由于 IT 零售领域的特殊性,中国消费者已习惯于在电脑城、专卖店购买,想要分切这块蛋糕,还需假以时日,扭转消费习惯。而正是这种特殊的消费习惯,让民营 IT 连锁专卖店赢得了生存与发展的空间,在竞争中迅速崛起,形成一股强大的势力。民营 IT 连锁卖场凭什么赢得生长空间?它如何在群雄逐鹿的缝隙中崛起?《IT 时代周刊》与成功创办天佑 IT 连锁卖场的天佑科技集团总裁惠清女士,共同探究了本土 IT 零售业的发展轨道和前景。
IT chain stores are rapidly growing with the popularization of computers and networks. Although the international retail giants are also interested in this market, due to the particularity of the IT retail market, Chinese consumers are accustomed to buying in computer shops and specialty stores. They also want to cut the cake and take time to reverse their spending habits. It is precisely this special spending habits, so that private IT chain stores won the survival and development of space, the rapid rise in competition, the formation of a powerful force. How does private IT chain store win growth space? How does it rise in crowded competition? IT Times and the founder of God Bless IT chain stores God of Technology Group, Ms. Hui Qing together to explore the development of local IT retail industry Track and foreground.