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近期,轿车消费市场正在不断升温,随著我国加入WTO,汽车关税的进一步下调,进口车和国产车价格跌声不断,而最直接的受益者就是持币待购的消费者。然而对於更多手头资金并不宽裕的消费者,以及几十万怀揣驾驶执照的“本本族”,贷款购车也不失为一条圆他们轿车梦的捷径,於是各商业银行纷纷推出相应的汽车贷款。那麽这些消费者是否愿意贷款买车?什麽样的贷款是他们所能够接受的呢? 2002年6月 8日至6月 11日,明略市场策划（上海）有限公司就汽车贷款的一些相关问题,通过街头访问的形式对371名普通消费者进行了一次调查,了解他们对汽车贷款的一些感受和意
Recently, car consumer market is heating up, with China’s accession to the WTO, the car tariffs further cut, imported cars and domestic car prices continued to sound, and the most direct beneficiaries are holding money to be consumers. However, for more consumers who are not well-funded on hand and hundreds of thousands of “Benten-race” who carry driver’s licenses, the loan car is also a shortcut to their car dreams. Therefore, commercial banks have launched corresponding car loans. Then these consumers are willing to loan to buy a car? What kind of loan is they can accept? From June 8, 2002 to June 11, 2002, slightly strategic marketing (Shanghai) Co., Ltd. on some issues related to car loans , Conducted a survey of 371 ordinary consumers in the form of street visits to find out how they felt about their car loans