论文部分内容阅读
新媒体,自然是与传统媒体相对来说的。社会在进步、时代在发展,科技也日新月异,人们的思想观念自然也就随之产生相应的变化。新媒体与传统媒体进行比较,其最大的特点就是通过一种自由民主并且具有个性化的表达方式,通过丰富多彩的传播内容,进行互动的一种交流方式。目前,新媒体行业正以蓬勃的发展态势崛起,位置日益重要,所以信心了风投的目光。本文首先对新媒体的总体情况进行概述,然后就其在整个运营中所产生的各类风险来进行认真分析,继而在此基础上来提出相关建议。
New media is naturally relative to traditional media. Social progress, the times are developing, science and technology are changing with each passing day, people’s ideas and concepts will naturally produce the corresponding changes. Compared with the traditional media, the new media is characterized by a kind of free, democratic and personalized expression through a variety of content, interactive communication. At present, the new media industry is emerging with a vigorous development trend and its position is becoming increasingly important. Therefore, it is confident that the venture capitalists will pay attention to it. This article begins with an overview of the overall picture of new media, and then carries out a careful analysis of the various types of risks it generates throughout its operations. Based on this, it makes recommendations.