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随着我国社会转型期的到来,以互联网为代表的新媒体正逐渐成为舆论监督的重要平台,影响着政府的各项工作和决策,政府正面临着前所未有的压力和挑战。因此,如何体察民情、民意,疏导公众情绪,引导公众舆论,成为当前政府管理面临的一道难题。政府唯有积极应对,即时引导,加强体制和机制创新,才能有效吸纳民意、顺应民意和引导民意,构建和谐有序的舆论环境,为政府的各项决策服务。
With the advent of the transitional period in our country, the new media represented by the Internet is gradually becoming an important platform for public opinion supervision, affecting various tasks and decisions of the government. The government is facing unprecedented pressures and challenges. Therefore, how to understand the public sentiments, public opinion, divert public sentiment and guide public opinion has become a difficult problem for the current government management. Only by actively coping with and immediately guiding and strengthening institutional and institutional innovations, can the government effectively absorb popular opinion, follow public opinion and guide public opinion, and build a harmonious and orderly public opinion environment so as to serve the government’s policy-making.