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人们常常在购买商品时凭自己对物品的印象决定,此时的心理活动是难以琢磨,极其微妙的。通过心理测试对消费者,结果表明:漂亮与丑陋,高雅与低俗,关注与排斥,这些与心理有关的情感,不仅男性、女性,老人、儿童各不相同,也因不同地区、不同国家及不同消费者的爱好差异很大。所以,应用消费心理学的理论不断地分析目标顾客的心理需要,渗透到了一个看似简单的商品包装问题上,建立不同消费者购买行为模式,准确地摸索到商品包装与消费者心理的关系,提高包装设计的效果,激起消费者的购买欲望。
People often decide on the impression of goods by purchasing goods, and the psychological activities at this time are extremely pondering and extremely subtle. Through psychological tests on consumers, the results show that beauty and ugliness, elegance and vulgarity, attention and exclusion, these psychological and emotional, not only men, women, the elderly, children vary, but also because of different regions, different countries and different Consumer preferences vary greatly. Therefore, applying the theory of consumer psychology to constantly analyze the psychological needs of the target customers, infiltrating into a seemingly simple problem of product packaging, establishing different patterns of consumer purchasing behavior, accurately exploring the relationship between product packaging and consumer psychology, Improve the effectiveness of packaging design, arouse the desire of consumers to buy.