论文部分内容阅读
城市居民是旅游活动的主要参与群体,对城市居民旅游行为的研究可以为城市居民旅游市场的开拓提供参考。通过调查滁州市居民旅游行为,从旅游态度与动机、旅游决策行为、旅游消费行为、旅游选择偏好四个方面进行数据统计,得出滁州市居民出游行为的特征,包括出游态度比较积极、出游动机和出游方式多样化、出游信息获取途径多元化等,以期为旅游企事业单位开拓滁州市场提供参考。
Urban residents are the main participating groups of tourism activities. The research on urban residents’ tourism behavior can provide a reference for the development of tourism market for urban residents. By investigating the residents ’travel behavior in Chuzhou City, this paper makes statistics from the four aspects of the attitude and motivation of tourism, the decision-making behavior of tourism, the behavior of tourism consumption and the preferences of tourism choice, and draws the characteristics of residents’ travel behavior in Chuzhou, including the positive attitude of traveling, motivation of traveling Diversification of travel modes and diversification of travel information access, with a view to providing reference for the development of Chuzhou market by tourism enterprises and institutions.