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市场竞争,在同业内部可简单地归结为价格竞争和质量竞争两种类型。毋须讳言,随着我国保险市场的开放,保险供给主体的增多,同业间的价格竞争在所难免。价格竞争的正面作用会帮助企业寻找合理的市场价值,而其负面作用将会导致企业经营状况的恶化。面临我国保险市场日益激烈的竞争现状,就有必要探讨保险需求与保险价格之间的关系,并且通过保险需求价格弹性分析,考察价格变动与保费收入之间的关系,以期正确认识价格竞争的正负面
Market competition, within the same industry can be simply attributed to the two types of price competition and quality competition. Needless to say, with the opening up of China’s insurance market and the increase in the number of insurance providers, price competition among peers is inevitable. The positive role of price competition will help enterprises to find a reasonable market value, and its negative effects will lead to deterioration of business conditions. In the face of the increasingly competitive situation in China’s insurance market, it is necessary to explore the relationship between insurance demand and insurance price. Through the analysis of the price elasticity of insurance demand, the relationship between price changes and premium income is investigated, so as to correctly understand the positive effects of price competition Negative