论文部分内容阅读
比起Guy Ritchie刻意嘲讽麦姐的Star,个人认为Beat the Devil才是宝马广告集中最幽默的一部。 1个珠光宝气带着假发套的Gary Oldman,一个唱着“I got the feeling”的James Brown,2个延续60年代摇滚梦的男人,以金钱为赌注,在纽约街头驾车狂飙。当然,司机是Clive Owen。虽然Clive Owen貌似被James Brown半蒙半骗卷入这次飙车,但其实他本人似乎格外享受。喷火的排气管,狂啸的发动机,宝马Z4俨然化身为划破城市夜空的银色闪电。以日出来划分第二天的到来,也是这场赛车的终点(?)毫无悬念的,Clive Owen面不改色地与火车擦身而过——这才是老式马路英雄的结尾——然后Gary Oldman理所当然撞上火车,而且居然还活得好好的。个人认为最出彩的,是结尾的Marlin Manson来叫门,居然是让Gary Oldman把音乐声关小,在房间里挂彩的2位看到他已然疯掉!同时抓狂的还有我们,这一招,狠!最后以Manson的“Rock is dead”结尾,遗韵颇强。短片的色彩,高饱和度,强对比色,制造曝光过度的老胶片效果。剪辑灵活华丽,营造了紧张炫目的氛围。 10分钟,年华没有老去,时光依然倒流,摇滚不死。
Personally think Beat the Devil is the most humorous part of BMW ads than Guy Ritchie deliberately ridiculed Mac Star. Gary Oldman, a jeweled wig with a wig, James Brown, who “I got the feeling” and two men who continued the 60s rock and roll dreaming of money driving the streets of New York City. Of course, the driver is Clive Owen. Although Clive Owen seems to be James Brown half-closed half-trick into this drag racing, but in fact, he himself seems particularly enjoyable. Spitfire exhaust pipe, crazy whistling engine, BMW Z4 seems to incarnate into a silver lightning across the city night sky. The second day with the sunrise is also the end of the car (?) There is no suspense, Clive Owen flirting with the train passing - this is the end of the old road hero - and then Gary Oldman naturally hit the train, and actually still live well. Personally think that the most outstanding, is the end of Marlin Manson to call the door, actually let Gary Oldman the sound of music is small, the two linked to the room to see him already crazy! Also mad at us, this trick , Ruthless! Finally, Manson's “Rock is dead” ending, quite strong legacy. Short film color, high saturation, strong contrast color, create overexposed old film effect. Clip flexible and gorgeous, creating a dazzling atmosphere of tension. 10 minutes, no old age, time is still flowing, rock immortality.