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我们面临的是一个机遇和挑战都非常鲜明的时代。在这个时代,最显著的一个特征是信息爆炸。人们往往在大量涌现的信息面前感到茫然、迷失,找不到自身定位。有些人因盲目地寻找一些没有希望的“机遇”而四处碰壁,甚至将威胁模糊地当作机遇。这就引出了一个定位的话题,这个情况也出现在企业、产品、个人事业之中。尤其是企业的一家之主——企业家。因为企业、产品、个人的定位在企业家身上是“三合为一”的。
We are facing an era when both opportunities and challenges are very clear. One of the most striking features of this era is the explosion of information. People are often in the face of a large number of emerging information at a loss, lost, can not find their own position. Some people run into trouble by blindly looking for some hopeless “opportunities,” or even vaguely identifying threats. This leads to a topic of positioning, this situation also appears in the enterprise, product, personal career. In particular, the owner of a business - entrepreneurs. Because the business, product, personal positioning of entrepreneurs who are “triple play.”