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(一) 一篇报道,读者初接受时,会产生不同的心理效应。这种心理效应大致可分为顺应效应和逆向效应。顺应效应是指读者接受新闻时所产生的与新闻的宣传观点相一致观点,逆向效应则是指读者观点与新闻的宣传观点截然对立,或对新闻宣传的观点不愿接受,这也就是读者的逆反心理效应。我以为,造成读者逆反心理有以下几种原因。首先是失实的新闻报道是直接导致读者逆反心理的主要原因。例如,解放战争时期国民党军队不堪人民解放军一击,节节败退,溃不成军,国民党的《中央日报》却发新闻说,中央军英勇顽强坚守着某某城市,这样的谎言,经常被
(A) a story, readers first accept, it will have different psychological effects. This psychological effect can be broadly divided into adaptive and reverse effects. Conforming effect refers to the reader when the news generated by propaganda point of view consistent with the view point of view, the reverse effect refers to the reader’s point of view propaganda point of view diametrically opposed to the news, or on the publicity point of view unwilling to accept, which is the reader’s Reversal of psychological effects. I think, causing readers rebellious psychology for the following reasons. The first is false news reports are the main cause of the reader’s rebellious psychology. For example, the Kuomintang army could not withstand the blow of the People’s Liberation Army during the War of Liberation, retreating steadily and defeating the army. However, the Central Daily News of the Kuomintang issued a news report saying that the Central Military Armaments persevere in a certain city and that such lies are often