论文部分内容阅读
由单纯的“宣传单位”到注重事业与产业共同发展的现代媒体,无疑是中国广电媒体发展的历史进步。今天的中国广电媒体,都感受到了事业和产业的双重身份所赋予广电媒体独特的地位和独特的使命。面对新形势下的媒体使命和职责,面对日益激烈的媒体竞争和复杂的市场环境,如何促进广电媒体事业和产业共同发展,成为各广电媒体面临的现实课题。
From purely “propaganda unit” to modern media focusing on the common development of the cause and industry, it is undoubtedly the historical progress of the development of China’s radio and television media. Today, China’s SVA media all feel the unique status and unique mission endowed by the radio and television media under the dual identities of business and industry. Faced with the media’s mission and responsibilities in the new situation and in the face of increasingly fierce media competition and complicated market environment, how to promote the common development of radio and television media businesses and industries has become a realistic issue faced by various radio and television media.