论文部分内容阅读
发.展战略是企业在激烈的市场竞争中求得长期生存和发展而进行的全局性谋划,是保持企业长期、稳定、高速发展的基础和关键。兖州矿业集团之所以在煤炭行业普遍亏损的情况下,能够实现跨跃式发展,创造出非凡的业绩,从根本上讲,是得益于其坚持从实际出发,确定正确的发展战略和发展目标。最根本的一条就是在不同时期的各个阶段,深刻分析和审视自身所处的内外环境、优势特点和发展方向,超前确定具有兖矿特色的发展思路,以战略领先于人,把战略作为制胜法宝。兖州矿业集团实施的“以煤为本、煤与非煤并重”战略,作为现代企业发展多元化经营的成功案例,为探索我国国有大中型企业,尤
The development strategy is an overall plan for enterprises to achieve long-term survival and development in the fierce market competition. It is the basis and key for maintaining long-term, stable and rapid development of the enterprise. Yanzhou Mining Group, the reason why the coal industry in the case of a general loss, to achieve leaps and bounds to create extraordinary performance, fundamentally, is due to its insistence from the reality, to determine the correct development strategy and development goals . The most fundamental one is to deeply analyze and examine the internal and external environment, advantages, features and development direction of our own in all stages of different periods, advance the development train of thought featuring Yankuang characteristics, take the strategy ahead of others and take the strategy as the winning weapon . Yanzhou Mining Group implemented the “coal-based, equal emphasis on coal and non-coal” strategy as a modern enterprise development diversified business success stories, to explore China’s state-owned large and medium-sized enterprises, especially