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几乎所有人都会记得有关“脑白金” 的一则广告:众男女演员冲着镜头轮番 狂吼“脑白金”三个字,其情状有如白痴。 这是“国民愚化效应”的一个范例,它向 我们演示了广告商对受众智力的公然蔑 视。而由于张艺谋的非凡努力,这一愚化 效应终于达到了盛况空前的高潮。 《十面埋伏》果然没有出乎我的意 料。这部“假、大、空”的影片重蹈了《英 雄》的覆辙:一方面滥用好莱坞的华丽电 影修辞,一方面制造了各种叙事上的低 级错误,从而在影院里引出阵阵哂笑。但 这部“民族大片”甚至连《英雄》的水准 都未达到。因为《英雄》虽然在放声讴歌
Almost everyone remembers an ad about Melatonin: the male and female actresses head for the camera and the words “Melatonin” look like an idiot. This is an example of the “National Foolishness,” which shows us the flagrant contempt of advertisers of the audience’s intelligence. Due to the extraordinary efforts of Zhang Yimou, this foolish effect has finally reached an unprecedented climax. “Ambush” really did not go beyond my expectations. This “fake, big and empty” film is a repeat of the “hero”: on the one hand, it misuses Hollywood’s gorgeous film rhetoric and, on the other hand, creates all sorts of low-level mistakes in narration to draw bursts of cinema in the theater Smiles. However, this “national blockbuster” did not even reach the level of “heroic”. Because the “hero” while singing aloud