商品大批积压怎么办

• 出 处: 新农村
• 发表日期: 1995年10期
• 关键词: 销售时间 回收资金 资金回收 买者 拍卖方式 国有企业 前几

如果积压大批商品,通常的作法是削价销售。削价当然不失为清仓清货、回收资金的一种办法。但这种方法有两个不足:一是需要较长的销售时间,资金回收慢;二是削价本身就容易给人以商品属残次品的印象,影响商家声誉。如果这时采用整批拍卖的方式,一次性让货物脱手,则干脆利落,可免去许多麻烦.因为拍卖是公开的竞买,所以,竞买者社会面较广,不乏经营行家,他们自有推销的渠道和推销的办法,才会来参与竞

If the backlog of large quantities of goods, the usual practice is to cut sales. Of course, after the price cut clearance, a way to recover funds. However, this method has two shortcomings: First, the need for longer sales time, slow recovery of funds; Second, the price cut itself is easy to give the impression that the goods are defective, affecting the business reputation. If an auction of lots is adopted at this time, the goods are sold in one go and the goods are removed altogether, thereby eliminating many troubles. Because the auction is openly bidding, the bidder has a wide range of social sectors, such as business experts and their own sales Channels and marketing methods, will come to participate in competition