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品牌,经济学的一个概念。是指一个名称、术语、标记、符号、图案,或者是这些因素的组合,用来识别产品的制造商和销售商。它是卖方不断为买方提供一系列产品特点、利益和服务的允诺。职业教育的品牌是什么?职业教育的品牌怎样规划?职业教育的品牌怎么打造?9月23日,省委省政府举行“湖北职业教育品牌建设”座谈会,就此问题进行了深入的研讨。本刊刊登座谈会的发言摘要,以飨读者。
A concept of brand, economics. Means a name, term, mark, symbol, pattern, or a combination of these, used to identify the manufacturer and seller of the product. It is the vendor’s ongoing commitment to provide buyers with a range of product features, benefits and services. Vocational education brand is how? Vocational education brand how to plan? Vocational education brand how to create? September 23, the provincial party committee and government held a “Hubei occupation education brand building” forum, conducted an in-depth discussion on this issue. This issue of the forum summary of speeches to readers.