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《投资与合作》:目前收费电视能不能成功关键的因素是什么? 赵小兵:节目内容。曾经被质疑过的机顶盒这类设备的技术问题,早已经不是问题了;支付能力也不是问题。收费电视频道1个月也就收20元多一点,也就是买本时尚杂志的价钱;消费习惯也可以慢慢地培养。关键是内容是不是比免费电视要好看,还要好看到我愿意付费,但绝对不会仅仅因为没有广告而给付费电视付费。
“Investment and Cooperation”: At present, pay TV can not succeed, what is the key factor? Zhao Xiaobing: program content. The technical problems of such equipment, such as set-top boxes, that have been questioned have long since become a problem; the ability to pay is not a problem either. Pay-TV channel also receive a month more than 20 yuan a little, that is, the price of fashion magazine to buy; spending habits can also be slowly cultivated. The key is whether the content is better than free TV, but also good to see I am willing to pay, but will not pay for pay TV simply because there is no advertising.