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话题案例:LK公司是一家小型私营贸易公司,主要从事日化产品、保健食品的代理。公司自成立伊始就坚持既定的发展方向,加上公司负责人坚持诚信的态度和科学的决策判断,经营上取得了一些成绩,积累了一定的经验和资金。由于公司地处江南的一个县级城市,虽然当地经济比较发达,但人口少、面积小,即使所代理的产品在当地市场有非常高的市场占有率,整体销量也还是上不去,鉴于此,公司往往得不到厂家的重点支持。代理商离开了厂家的支持,就难以发展壮大,要想健康良好地发展下去,变革已势在必行。通过反复的比较选择,LK公司最终确定一种实力强大、产品有良好
Case study: LK is a small private trading company, mainly engaged in cosmetic products, health food agents. Since the establishment of the company insisted the established direction of development, coupled with the integrity of the person in charge of the company and scientific decision-making judgments, the operation has made some achievements, and accumulated some experience and funding. As the company is located in a county-level city in Jiangnan, although the local economy is relatively developed, its population is small and its area is small. Even if the products it distributes have a very high market share in the local market, the overall sales volume will not go up. In view of this , Companies often do not get the key support of manufacturers. Agents left the manufacturer’s support, it is difficult to grow and develop, in order to healthy and sound development, change is imperative. Through repeated comparison and selection, LK finalizes a powerful, good product