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2012年,广播行业的总体增量是11%,在传统媒体中增速最快。原因有几方面,首先是城市化继续发展,私家车数量进一步增加,导致堵车时长增加、收听时长增加,广播的受众继续向高端偏移。同时,在所有传统媒体中,广播是实现互动和数字营销最便利的媒体。上一年度广播行业的增速是37%,本年度增速仍然有大幅下降。首要原因是整体经济的增速放缓导致
In 2012, the overall increase in the broadcasting industry was 11%, the fastest growth in the traditional media. There are several reasons, first of all, the continued development of urbanization and the further increase of the number of private cars, resulting in an increase in the length of traffic jams and an increase in the duration of listening and the broadcasters’ audiences continue to shift toward the higher end. At the same time, in all traditional media, broadcasting is the most convenient medium for interaction and digital marketing. The growth rate of the broadcasting industry in the previous year was 37%, with the growth rate still dropping sharply this year. The primary reason is the slowdown in the overall economy