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市场营销实践教学是课程学习的一个重要组成部分,但长期以来一直由于实践教学环节组织实施的困难较多,难度较大等原因,导致在市场营销课程教学中,多安排理论课教学时数,多讲纯理论知识,少安排或基本不安排实践教学环节和教学时数,即使安排了,也仅安排类似参观之类的象征性活动,其结果是培养的学生,只懂理论,不懂实务操作,更不会从事具体的营销实践活动,基本上难以达到让学生既懂理论又会实际操作的效果,致使课程学习达不到教学目的。
Marketing practice teaching is an important part of course study, but for a long time it has been difficult to organize and implement because of practical teaching, which leads to the fact that in teaching of marketing course, Speak more purely theoretical knowledge; arranging or practically arranging practical teaching sessions and teaching hours even if arranged; and arranging only symbolic activities such as visits, with the result that the students who are trained, who understand only the theory, do not understand the practicalities Operation, not to engage in specific marketing practice, it is basically difficult for students to understand both theory and practical effect, resulting in the teaching of learning courses can not achieve the purpose.