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拍摄一支大导演、名演员、大制作的TVC,其实利润并不高,对于我们来说压力大,投入大,风险也大。虽然我们每年也会拍摄一两支这样的大片,但更多的是在于这个过程能学习到很多东西。30秒的广告片,既要传达客户想表达的诸多信息,还要保持故事性,难度的确不小。7分钟的广告片相对而言就比较容易执行些,在制作的过程中修改的次数也会比较少。越来越多的品牌主会选择以讲故事的形式来制作长广告片,相对30秒的TVC,像力士这种长达7分钟的故事广告大片
Shooting a big director, famous actor, big production of TVC, in fact, profits are not high, for us, pressure, investment, the risk is large. Although we also shoot one or two such films each year, but more is that this process can learn a lot. 30 seconds of commercials, it is necessary to convey a lot of information customers want to express, but also to maintain the story, the difficulty is indeed not small. 7-minute commercials are relatively easy to implement and can be modified less frequently during the production process. More and more brand owners will choose to make long commercials in the form of storytelling, as opposed to a 30-second TVC, a 7-minute long story ad block such as Lux