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近年来,互联网和新媒体发展日新月异,媒介的格局发生了明显的变化,传统媒体的发展面临严峻的形势,特别是县级媒体,更是在夹缝中寻求生机。作为县级广播媒体,安吉电台在自身的发展探索与实践中发现,借着互联网+的风帆,最大限度利用好县域本土内容优势,县级广播电台依然可以乘风破浪,稳步前行。一、车载收听成广播营销主战场。车载广播的伴随性特征让广播成为驾车一族的最主要选
In recent years, with the rapid development of the Internet and new media, the pattern of media has undergone a noticeable change. The development of traditional media is facing a severe situation. In particular, the media at the county level is seeking opportunities in the cracks. As a county-level broadcasting media, Anji Radio has found in its exploration and practice of development that by using the sailing of the Internet + to make best use of the advantages of its local content in the county, radio stations at the county level can still ride the wind and make steady progress. First, the car listen to the main battlefield of broadcast marketing. Accompanying features of car radio make broadcasting the most important choice for driving a family