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2003年3月28日,陕西人民广播电台农村广播正式开播。作为全国第一家省级电台面向“三农”的专业广播,运行一年来,取得了良好的社会效益和经济效益,初步树立了品牌形象。在2003年底,由北京美兰德媒体传播策略咨询有限公司所做的陕西广播媒体收听调查显示,陕西农村广播综合排名名列前茅,节目的收听率及听众对节目的满意度和忠诚度等指标均很高。 总结陕西农村广播一年来的发展,主要有以下几点体会: 一、决策体现责任意识和战略眼光 2002年岁末,“国家发展与大众传播”课题组分别选取了位于我国西部,中部和东部的四川省、河南省和浙江省展开调查,统计、分析三省农村受众接触大众媒介行为的数
March 28, 2003, Shaanxi People’s Radio Rural Broadcasting officially started. As the first national radio station for the “three rural” professional radio, running one year, has achieved good social and economic benefits, initially establishing a brand image. At the end of 2003, Shaanxi Radio Media Listening Survey conducted by Beijing Meilande Media Strategy Consulting Co., Ltd. showed that Shaanxi Rural Radio ranked the top among all the programs. Listening rates of the programs and listeners’ satisfaction and loyalty to the programs were all very high high. Summarize the development of rural radio in Shaanxi over the past year, mainly in the following experience: First, the decision-making reflect the sense of responsibility and strategic vision End of 2002, “national development and mass communication” task group were selected in the western, central and eastern Sichuan Province, Henan Province and Zhejiang Province to investigate, count and analyze the number of rural audiences contacting the mass media in the three provinces