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商标的基本功能在于区分商品来源,防止混淆是商标保护的基本出发点,商标法所禁止的也应当是破坏商标指示功能,造成消费者混淆的行为。在处理未实际使用的注册商标与在先的、长期持续使用并具有较高知名度的未注册商标之间的冲突而引起的纠纷时,要从商标法的立法目的出发,平衡好商标注册人、消费者和善意诚信经营者之间的利益,尊重诚信经营者的正当商业利益,以维护正常的商标秩序和市场竞争秩序,有效促进我国品牌经济的良性发展。
The basic function of the mark is to distinguish the source of the goods, to prevent confusion is the basic starting point for the protection of trademarks, and the prohibition of trademark law should also be the act of undermining the function of the trademark indication and causing the consumers to be confused. In dealing with conflicts arising from the conflict between unused marks and prior unnamed marks which have long been used continuously and with high popularity, it is necessary to strike a balance between the legislative purposes of the Trademark Law and the trade mark registrants, The interests of consumers, good faith operators, respect for the legitimate business interests of credit operators, in order to maintain the normal order of trademarks and market competition, effectively promote the healthy development of China’s brand economy.