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会展是当今社会正在蓬勃兴起的第三产业,近年来,我国已经有40多个城市把会展产业作为城市经济发展的支柱产业。沈阳市作为辽宁省的省会城市,是著名的东北老工业基地。198项会展活动,193万平方米的展览总面积,大型会展活动12项,这仅仅是沈阳会展业上半年的成绩单。在旅游方面,国家旅游局发布数据显示,2015年共有41.2亿人次国内或出境游,相当于全国人口一年旅游近3次,沈阳市仅在十一黄金周期间接待游客人数达两千一百多万,收入值达十五万左右。本文从沈阳市发展会展旅游的有时及劣势方面进行系统分析,并设计出一些可供参考的旅行线路,从沈阳市自身角度出发,全面研究沈阳市发展会展旅游的策略。
Convention and Exhibition is the thriving tertiary industry in our society. In recent years, more than 40 cities in our country regard the convention and exhibition industry as the pillar industry of urban economic development. As the capital city of Liaoning Province, Shenyang is a famous northeast old industrial base. 198 exhibitions, 1930000 square meters of exhibition area, 12 large-scale exhibition activities, this is only the first half of Shenyang MICE transcripts. In terms of tourism, the National Tourism Administration released data showing that in 2015, 4.12 billion people traveled in or out of China, equivalent to nearly three trips a year for the entire country. In Shenyang alone, the number of tourist arrivals reached two thousand one hundred Tens of thousands of income of about 150,000. This article systematically analyzes the present and inferior aspects of MICE tourism development in Shenyang and designs some travel routes for reference. From the perspective of Shenyang itself, this paper comprehensively studies the strategy of developing MICE tourism in Shenyang.