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现代公共关系作为一种新的管理理念和管理方法的学科,自上世纪80年代末期传入我国以后,其具有的树立正面形象、正确引导舆论、有效化解危机、信息互通互动、监督工作履行等积极作用逐步被各级政府机构所接受,并广泛在社会管理中得到推广应用。边检工作作为社会管理体系中的组成部分,具有受众范围广、服务性强、规范要求严、群众期待高等特点,因此建立良好的公共关系对于推进提高边检服务水平工作、提升边检机关形象地位具有重要的助推作用。
As a new discipline of management philosophy and management method, modern public relations, since its introduction into our country in the late 1980s, has established a positive image, correctly guided the public opinion, effectively solved the crisis, exchanged information and supervising the implementation of the work The active role is gradually accepted by government agencies at all levels and widely promoted and applied in social management. As an integral part of the social management system, the border inspection work has the characteristics of a wide range of audience, strong service, strict norms and high expectation of the masses. Therefore, establishing a good public relations work is of great significance to promoting the work of improving the border inspection services and enhancing the image of border inspection agencies Status has an important boost.