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伴随着人们对运动健康的关注、网络技术的普及和发展以及赛事报道形式的不断丰富,广播电视、纸媒和网络越来越重视大型赛事报道,并为此投入大量的人力物力。在巴西里约热内卢刚刚结束的第31届夏季奥运会上,各国媒体更是开展了一场声势浩大的媒体竞赛。作为地方的广播媒体,如何在大赛中呈现特有的魅力?笔者以北京体育广播(FM102.5)的奥运报道为例,分析在节目编排、运行流程、主题设计、信息渠道等多方面差异化布局的效果。广播与报纸和杂志等文字、图片展现形式相比,要靠听觉以1:1
With the people’s attention to sports health, the popularization and development of network technology and the continuous enrichment of event reports, radio and television, paper media and networks are paying more and more attention to large-scale event coverage and investing a lot of manpower and material resources in this regard. At the just-concluded 31st Summer Olympic Games in Rio de Janeiro, Brazil, media in all countries carried out a massive media contest. As a local broadcasting media, how to present unique charm in the contest? The author takes Beijing Olympic Sports Broadcasting (FM102.5) as an example to analyze the differences in layout, operation flow, theme design, information channels and other aspects of the layout Effect. Radio and newspapers and magazines and other text, picture presentation, compared to hearing by 1: 1