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4A是美国广告代理商协会的简称(全称为American Association of Adver-tising Agencies),成立于1917年。在1995年全球营业额前25位的广告公司中,公司总部设在美国的占15家。它们都是美国4A广告公司。协会成员承担着全美70%-80%的广告业务量。目前进入中国的国际广告公司多
4A is the short name of the American Association of Advertising Agents (all called the American Association of Ad-tising Agencies), founded in 1917. Of the top 25 global advertising agencies in 1995, the company was headquartered in the United States of 15. They are American 4A advertising company. Association members bear the United States 70% -80% of the advertising volume. At present, many international advertising companies enter China