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世界上恐怕没有第二种产品可以像耐克一样,将篮球运动和自己的产品形象紧紧地结合在一起,成为一对天然的关系。耐克已经是一种被物化了的体育精神或人类征服自然和超越自我的象征。耐克品牌如何去实现这样的奇迹?
I am afraid there is no second product in the world can be the same as Nike, the basketball and their product image closely together into a natural relationship. Nike is already a symbol of the materialized physical or human conquest of nature and transcendence of self. Nike brand how to achieve such a miracle?