论文部分内容阅读
但凡做生意总有旺季和淡季之分,当进入了生意淡季时,如果采取灵活应变的定价策略,就可能做到生意“淡季不淡”。以不变应万变产品的价值和质量是产品定价最重要的因素。产品的价值和质量是顾客(消费者)最为关心、最为敏感、影响最广、最为实质性的方面。所谓“物有所值”,就是说,好货可以卖出好价钱。即使在买方市场的条件下,好货都应处于一个合理的价格范围内,“是金子总会发光”。要知道,客观上确有这么一个顾客群,他们坚信,“人不识货,钱识货”。
However, when there are always peak seasons and off-season points in business, when you enter the off-season business season, if you adopt a flexible pricing strategy, you may be able to do business “off-season is not thin”. The value and quality of products that are constantly changing are the most important factors in product pricing. The value and quality of products are the most concerned, most sensitive, most influential, and most substantive aspects of customers (consumers). The so-called “value for money” means that good goods can be sold at a good price. Even under the conditions of the buyer’s market, good goods should be within a reasonable price range. “It’s gold always shining.” To know that there is indeed such a customer base, they firmly believe that “people do not know the goods, money knows the goods.”