论文部分内容阅读
我国电子商务要摆脱目前“叫好不叫座”的尴尬局面,不能只期盼和等待客观环境在短时间里有多大的变化,而应当在现有条件下努力发掘潜力,找到适合中国国情的网络经营模式。为此,对电子商务的理解也应适合中国国情。 网络用户的迅速膨胀为企业带来了前所未有的发展空间,吸引了许多传统商家把目光转向网络经营,一时间涌现出大量电子商务网站。然而在网站数量不断膨胀的过程中,令人尴尬的局面也出现了:所谓“72小时网络生存测试”让媒体的热吵和被测试者的冻饿一对比显得象是“一场游戏一场梦”;上海一家曾吵得沸沸扬扬的网上商场黯然
In order to get rid of the embarrassing situation of “applauding” nowadays, we should not only look forward to waiting for the changes in the objective environment in a short period of time. Instead, we should make efforts to tap the potential under the existing conditions to find a network operation that suits China’s national conditions mode. To this end, the understanding of e-commerce should also be suitable for China’s national conditions. The rapid expansion of Internet users has brought unprecedented space for development of enterprises, attracting many traditional businesses to turn their attention to network management, a time emerged a large number of e-commerce sites. However, the embarrassing situation also appeared in the continuous expansion of the website. The so-called “72-hour Internet Survival Test” made the comparison between the media’s hot noises and the tested ones seem like “a game Dream ”; Shanghai had a hubbub of online shopping sadly