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本文旨在问诊摩尔城商圈营销失败的症结,从营销策划的角度探讨摩尔城商圈营销失败的根本原因,并企图寻求解决对策与方案,以期为黄冈市商业服务业贡献自己的微薄力量。本文是在黄冈职业技术学院校领导高度重视和亲自指导下完成,市场营销专业团队经过长达1个月的时间,深入到摩尔城以及周边区域进行调研和探访,从商圈宏观环境、地理位置、顾客消费心理、商圈运营手段、商户满意度等各方面进行了详细的调研和策划,最后完成了该作品。
The purpose of this article is to ask the crux of the marketing failure in the shopping district of Moore City and to explore the root causes of the marketing failure of the Moore City shopping district from the perspective of marketing planning and to seek solutions to the problems and solutions so as to contribute their meager power to the commercial service industry in Huanggang City . This article is in Huanggang Vocational and Technical College leaders attach great importance to and personally under the guidance of the completion of the marketing professional team after a period of up to 1 month, in-depth to Moore City and the surrounding area for research and exploration, from the macroscopic environment, geographical location , Consumer psychology, business practices, business satisfaction and other aspects of a detailed investigation and planning, the final completion of the work.